Rivit Media is the marketer’s online resource for parental marketing. This blog is run by Brian Dixon, a marketing expert and professor with 20 years’ worth of experience in the industry. He has handled a wide range of clients and accounts that have parents as the target market. He is also a proud and loving father to three kids: two teenagers and one toddler. Brian finds parenting as the noblest and most fulfilling profession ever.
You can find here content that will help you understand the parent’s pain points and buying journey that influence their purchasing behavior and decisions. Parents are among the hardest groups to promote and sell products and services to—which is why you have to understand their needs and motivations first before you reach out to them. You are just wasting your time if you merely bombard them with messages that do not resonate with them or at least make sense to them.
This blog also provides tips and advice that marketers need to know to effectively connect to parents who they aim to persuade into buying their products and services.
If there is anything you would like to learn more, let Brian know so that it will be covered here. Guest posts from readers are also welcome.